Resume
Experience
Consumer & Market Insights Intern
jJune 2025 - September 2025
New York, NY
Analyzed sponsorship performance for global events (US Open, Coachella, F1), turning complex data into clear insights that guided media spend and strategy.
Collaborated with cross-functional teams and external agencies to design research, align on KPIs, and support data-driven growth initiatives. Led a data storytelling workshop that became part of internal training.
Paid Media & Digital Marketing Intern
May 2024 - May 2025
New York, NY
Managed and optimized Google Ads campaigns, driving a 5:1 ROAS through data-driven targeting and budget allocation. Conducted A/B testing and audience analysis to improve performance, increasing CTR 1.5x and conversions by 12%, while lowering CPC by 18% using keyword strategy and optimization tools.
Focused on continuously testing, learning, and refining strategies to drive more efficient and scalable customer acquisition.
Professional skillset
Paid Media Management
Go-to-Market Planning
Teamwork & Collaboration
Digital Marketing
Digital Marketing
Marketing Analytics
Languages
English (proficient)
Spanish (native)
Education
Baruch College CUNY
Ziclin School of Business
2023 - 2026
Marketing Analytics BBA
Minor: Communication Studies
GPA: 3.96 / 4.00
New York, NY
Certifications
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Google Ads
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R Studio
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SEMrush (SEO, Analytics, Content Design)
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AI Certified