Projects
A selection of projects showcasing my experience in marketing analytics, consumer insights, and performance marketing. Through these, I’ve worked on translating complex data into actionable insights, optimizing campaigns and supporting strategic decision-making.
Heineken Sponsorship Effectiveness Analysis
Consumer & Market Insights Intern
Led an end-to-end sponsorship association study across major global events (Coachella, Formula 1, US Open), assessing effectiveness across multiple target audiences and segments by analyzing brand linkage, engagement, and ROI, and translating insights into actionable recommendations for marketing investment.
Storytelling with Data Workshop & Training Program
Consumer & Market Insights Intern
Designed and led a “Storytelling with Data” workshop, applying insights frameworks to synthesize complex numerical data and communicate it effectively to cross-functional stakeholders; later adopted by HR as a training program for Sales and Finance teams.
Paid Search Strategy
Paid Media & Digital Marketing Intern
Launched and managed Google Ads campaigns for a NYC-based tourism company, developing keyword strategy, ad copy, and bidding approach to drive high-intent traffic and increase conversions.
