Education
At Baruch College (Zicklin School of Business), I’ve developed a strong foundation in marketing analytics, consumer insights, digital marketing and strategy through hands-on, project-based coursework.
Marketing Analytics BBA
Minor in Communication Studies
GPA: 3.96 / 4.00
My coursework at the Zicklin School of Business combines quantitative analysis (Excel, R, Google Analytics) with qualitative research, along with marketing strategy and digital marketing tools such as Google Ads. This has helped me understand not just what consumers do, but why they do it, and how to optimize campaigns to reach the right audiences.
Through hands-on, project-based work, I’ve applied these skills to real-world scenarios, strengthening my ability to turn data into clear, strategic recommendations. It has shaped how I approach marketing as a balance between data, insight, and impact.
Marketing Research & Advanced Excel Portfolio
Marketing Research at Baruch
A portfolio of marketing research projects completed at Baruch College, showcasing advanced Excel skills including pivot tables, statistical analysis, and data visualization to analyze consumer behavior, segment audiences, and generate actionable insights.
Certifications
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Google Ads
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Google Analytics
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R Studio
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SEMrush (SEO, Analytics, Content Design)
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AI Certified
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Project Management (IBM)